The Age of The Unthinkable is a terrific book which provides a model for understanding many global changes that effect our local interests. With the pace of change accelerating, the influence of the Internet on the entire planet, and the feelings of uncertainty that many of us have about employment, author Joshua Ramos writes that “crisis management is the essential skill of the next fifty years.”
This is crisis not in the sense that we are always facing life or death decisions (although these decisions may become more frequent), but it is the crisis that we face with greater frequency in our homes, schools, workplaces and how they connect to affairs. One approach is flight and fear; a better approach is engagement and optimism. Using the theory and metaphor of a sand pile, Ramos explains how personal and corporate decisions on small issues can lead to an avalanche of consequences, often unintended, for national and international issues. To summarize, small actions often produce huge consequences.
After a scary analysis of global issues (for example, the great expense of defense vs. the low cost of terror), Ramos moves on to his theory of deep security:
In a world that is changing fast, we need a grand strategy that’s capable of the sorts of rapid change the world itself produces, because much of what we have to confront will be things that have never occurred before.
“…much of what we have to confront will be things that have never occurred before.” From here, I will transition to the world of real estate. The current markets of the U.S. are ones which have never occurred before. Yes we have dealt with down markets, but not with the current set of circumstances. Deflated buyer interest and unstable economic conditions combined with great affordability and low mortgage rates are forces that seem to pull in opposite directions. How are we to make sense of these circumstances? More importantly, what is the opportunity at hand?
The one thing it (deep security) requires absolutely is a comfortable fluency with the disruptive energy that is remaking the world.
The real estate market is changing. The move from local market with tight controls by real estate professionals is over. We are currently operating in an environment of regional scope, and because of the resources of the Internet, the market will quickly shift to a national scale with tools like the Schiller Index, Zillow, and chat boards galore to rate professional services and analyze property conditions ad infinitum. Most experienced agents are struggling at best to adapt to fundamental changes in the nature of their business; a few are embracing the opportunities and increasing their value for clients.
Ramos concludes a book that begins by addressing frightening and difficult issues by acknowledging that the age of the unthinkable is an age where “what matters is beginning to explore the idea that we can do unthinkably decent things with our lives…”
I am embracing the changes, and I look forward to working with you to create real estate outcomes that are both positive and previously unimaginable. If you read the book, I would love to get your feedback; stay in touch!
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